Your prospects, on the other hand, typically have no idea that these are all code for "sales professional." SDR, BDR, account representative, client advisor - if you work in sales, you're probably familiar with these titles. In this formula, X represents your ideal prospect, and Y will be their ideal outcome or state of mind after using the services you're selling.īut how do you come up with the right wording for each of these elements? Read our four tips for writing the perfect headline.Ī good LinkedIn headline follows four best practices: Tailor it to your audience, include your value proposition, use your prospect's language, and be accurate and honest. To make writing your headline easier, here's a simple formula: Remember your headline should be tailored to your audience and also use the language of your prospects. By identifying your fields keywords on LinkedIn, it will give you an advantage while writing your headline. Your LinkedIn headline is the most visible part of your profile there’s a reason it’s shown in the snippet while prospects browse through potential candidates. Your LinkedIN headline sets up the rest of your profile to be visited more in depth. A LinkedIn headline is 46% more important to LinkedIn prospects than your experience. This is why you should always customize your LinkedIN headline. By utilizing specific keywords in your headline, it will make you more attractive to LinkedIn prospects. A LinkedIn headline should describe what you, why they should connect with you, and how you can help them help you. Now that you know what a LinkedIn headline is and why a custom one is the best choice, it's time to put pad to paper. Make sure your headline is accompanied by (and I cannot stress this enough) a well-lit and quality profile picture.Set yourself apart from other users in the same profession.Show your value proposition What you’re known for or good at.Some tips when it comes to your headline:
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