![]() Yes, they want listeners, but they require listeners to do something else to make the podcasting investment pay off.Ī growing number of my clients are making podcast episodes that fit in the middle: the Think stage. And because of that, my clients don’t produce podcast episodes for people at this stage of the marketing funnel. But for the business-focused podcaster, just getting someone to listen is the Do action they are looking for.īut that's not enough for my clients, because my clients aren’t selling ads on their content. Sure, the person who paid the money to run the ad on the show likely wants some action taken. And for a lot of podcasts you listen to (maybe most podcasts that are making money today?), that podcast episode is “the thing” at the bottom of their marketing funnel. Hooray for more Listen-designed content!Īt the other end of the funnel sits the Do stage of the marketing funnel. More eyeballs (ear holes) on their content is a Good Thing. A good chunk of my clients create content at this level, simply as a branding play. It’s pure awareness building.Ī lot of businesses podcasting today are creating podcast content at this level. That’s the entirety of the job of content produced at the See (Listen) level. When you produce content for this level, you achieve success when people - probably lots of people, yet still within your target audience - see (or listen) to your content. The See (or Listen) level is the very top of the funnel. And let’s take them one by one, understand where podcast content fits all the way down. Instead, I’ll hit the highlights, sharing a simple metaphor for the marketing funnel with you to help better understand the various states of minds people are in when they encounter your podcast episodes. This episode will not teach you how to create an effective marketing funnel. But unless you’re doing your show purely for fun, your podcast episodes play a role in marketing. You Are Not Alone - Native Women's Association of Canada | A toolkit for First Nations women, girls and diverse people for escaping domestic and dating violence.You don’t have to be a marketing expert to put out a podcast. 1-844-7NATIVE | A Native American helpline for domestic and dating violence | Non-profit that offers Healthy Relationships Training | National Domestic Violence Hotline | 1-80 Online resources for healing and support: We hope that the listener will also become informed on the issue of Missing and Murdered Indigenous Women. ![]() We are utilizing our platform to spread awareness on the difference between healthy and unhealthy relationships, and to encourage those who may be in an unsafe situation to reach out to available resources. October is Domestic Violence Awareness Month. ![]() We also share some stories about other relationships that we admire, and share a bit about our past experiences so that the listener can hear firsthand examples of good partnerships and red flags to look out for. Many of our listeners requested that we open up and share a little bit about our own relationship and discuss how we stay well in our partnership. ![]() One of the seven circles of wellness is “Kinship/Clanship/Community.” The topic of healthy relationships lies within this circle. Much of the healing and wellness needed within our communities is dependent upon breaking the cycles of unhealthy relationships and reconnecting with our original teachings on love, honor, trust and respect. Healthy relationships set the foundation for strong families which in turn make up thriving Indigenous communities.
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